Manager - Marketing

Hybrid
Colombo
Overview
Application

What we Expect

  • Holding a bachelor’s degree in Marketing/Business Management or a related field
  • 4-5 years of Marketing experience preferably in a technology company
  • Strong written and verbal communication skills
  • Great presentation skills and the ability to articulate ideas clearly
  • Target-oriented, proactive, and self-motivated
  • Experience in business development and marketing activities targeting international markets would be an advantage

Responsibilities

  • Collaborate with the marketing team and execute effective lead generation
  • Work closely with business development teams and the management team to drive in sales qualified leads
  • Strong analytical skills such as working with GTM, Google analytics, Google search console, and setting up customized sales funnels
  • Thorough knowledge of Linkedin Advertising and Paid search in Google ads targeting European countries
  • Develop marketing tactics for our primary markets
  • Set sales and marketing strategies and anticipate new sales opportunities that align with the company’s goals
  • Stay up-to-date with new products and services offered by Rootcode
  • Accountable for KPIs for all digital campaigns, end-to-end campaign design, implementation, optimization, measurements/ROI, and reporting
  • Responsible for budget management across multiple digital channels and budget utilization

Importantly, we are looking for someone who will live by the values that define everything we do: Excellence, Collaboration, and Integrity.