Logos & Brand
Rootcode Brand Guide
Access Rootcode logo files and explore the full breadth of our brand guidelines right here.
Main Logos & Colors
Please do not edit, change, distort, recolour, or reconfigure the Rootcode logo.
Yellow
HEX
: #FADC07
RGB
: rgb(250,220,7)
CYMK
: cmyk(0,12,95,2)
HSL
: hsl(53,96%,50%)
White
HEX
: #FFFFFF
RGB
: rgb(255,255,255)
CYMK
: cmyk(0,0,0,0)
HSL
: hsl(0,0%,100%)
Rootcode AI & Studio Logos
Please do not edit, change, distort, recolour, or reconfigure the Rootcode logo.
Blue
HEX
: #243340
RGB
: rgb(36,51,64)
CYMK
: cmyk(11,5,0,75)
SL
: hsl(208,28%,20%)
Red
HEX
: #DF343A
RGB
: rgb(223,52,58)
CYMK
: cmyk(0,67,65,13)
HSL
: hsl(357,73%,54%)
White
HEX
: #FFFFFF
RGB
: rgb(255,255,255)
CYMK
: cmyk(0,0,0,0)
HSL
: hsl(0,0%,100%)
Spacing
Please follow the following instructions carefully whenever you use our logos
What not do with our logo
Please make sure to follow the guidelines below when using our logo.
Don’t change the logo colour or tone outside of the Rootcode colors.
Don’t apply a gradient to the icon or wordmark.
Don’t distort or warp the logo in any way.
Don’t stretch the Logo.
Don’t use the wordmark without the icon.
Don’t add effects to the Logo.
Don’t change the typeface nor recreate or manipulate the wordmark and the icon.
Don’t rearrange the wordmark and the icon.
Don’t change the scale of the icon and the wordmark.
Don’t add extra elements to the Logo.
Don’t place the Logo over busy backgrounds.
Don’t use a transparent logo.
Don’t resolve the logo in two different colours.
Don’t outline or create a keyline around the logo.
Don’t rotate the Logo.
Don’t change the color of the Logo beyond the approved colors.
Rootcode Mascot: Rootie
Rootie is the mascot of Rootcode. Rootie was designed with a singular goal in mind, to develop a friendly and memorable character that share our values, celebrate our emotions and culture.