Brandr is a market leader specializing in branding analytics, based in Iceland. They offer a comprehensive suite of services that help brands quantify and enhance their market presence through advanced data analysis. Brandr's platform provides real-time insights into brand performance, enabling businesses to make informed decisions and optimize their branding strategies. Their expertise lies in merging innovative technology with in-depth market research to deliver actionable insights that drive brand growth and customer engagement.

• Design a brand analytics platform to measure brand health and performance.
• Use dynamic visualizations to explain changes to the data effectively.

Our team at Rootcode Studio designed Brandr's analytics platform. We started with a series of design workshops to understand Brandr's user base, company goals, system limitations, and strengths. The primary goal was to create an interactive analytical platform that can help brand managers understand the data and trends of their brands.

Our solution had over 60 screens and functionalities that effectively communicated the data to the users. These included visualization of score breakdowns, report comparisons, and comprehensive onboarding guides.