Active Electrical is New Zealand’s fastest-growing electrical supplier, providing a wide range of high-quality electrical products through its e-commerce platform. The company specializes in offering a comprehensive range of products through its extensive electrical wholesaling operation, catering to registered electrical contractors and industrial sites.

• Redesign the entire platform to make the wholesaling operations more effective, while also enhancing its appeal and functionality as an engaging e-commerce platform.
• Improve user experience with a focus on increasing conversion rates and driving better sales performance.

We delivered a redesigned e-commerce platform optimized for seamless order processing, efficient inventory management, and enhanced user engagement. The new interface provides a streamlined experience, ensuring intuitive navigation and accessibility for all users.

By aligning the platform’s design with user preferences and industry trends, it now supports better operational efficiency while meeting the unique needs of the New Zealand electrical wholesale market. The entire redesign process included iterative testing, such as usability assessments, to validate design decisions and achieve functional enhancements. The improved user experience and functionality enable stakeholders to achieve their goals more effectively, driving both business growth and customer satisfaction.