About the job

Lead marketing strategy and execution for a global technology company serving EU governments and global enterprises. Report directly to the CEO.

The Opportunity

Rootcode is looking for a marketing leader to own our global marketing function. You'll shape how we show up in the market, from brand positioning and demand generation to product launches and employer branding. This includes marketing Rootcode's services as well as Skapp, our business management platform.

This is a hands-on leadership role. You'll build and mentor a team while staying close to execution. You'll work directly with the CEO and collaborate across the company to position Rootcode globally, reaching audiences across Europe, North America, and Asia.

What You'll Own

Strategy & Brand

Define and execute marketing strategy across brand, demand generation, content, and product marketing. Ensure every external touchpoint, from pitch decks to social posts, is consistently on-brand and high quality.

Campaigns & Performance

Plan, launch, and optimize multi-channel campaigns across LinkedIn, Meta, Google, and email. Own reporting, ROI analysis, and continuous improvement. Support sales and product teams with lead generation and performance-driven initiatives.

Digital Presence

Own the roadmap for all Rootcode and product websites. Drive improvements in traffic, conversion, and user experience. Manage social media presence, content calendars, and online reputation.

Content & Events

Run the editorial engine: blogs, videos, thought leadership, and visual assets. Lead strategy and execution for field events, community engagement, and employer branding initiatives.

Team Leadership

Build, lead, and mentor a high-performing marketing team. Set clear goals, develop talent, and create a culture of excellence and accountability.

What We're Looking For

5+ years in marketing with at least 1 year leading a team. You've run full-funnel campaigns and know what good looks like.

Strong digital marketing expertise in SEO, SEM, paid media, social, and content marketing. Comfortable with analytics platforms and data-driven decision making.

Excellent communication skills with the ability to influence stakeholders, present to leadership, and translate strategy into clear action.

Thrives in fast-paced environments. Can manage multiple priorities, meet deadlines, and adapt quickly without sacrificing quality.

Creative and detail-oriented. You care about brand consistency and notice the small things that make work exceptional.

About Rootcode

Rootcode is a software product engineering company headquartered in Sri Lanka with a corporate office in Estonia. We serve clients across Europe and North America, building software products, AI solutions, and user experience design for governments and global enterprises.

We've built our reputation by delivering exceptional work. Our values are simple: excellence, collaboration, and integrity. We trust people to make good decisions and give them the space to do their best work.

Through the Rootcode Foundation, we also provide technology education to over 1,000 underprivileged students across Sri Lanka.

Here, you'll find fast career growth, the opportunity to work with cutting-edge technologies, and real freedom with responsibility.

Sound like a fit? We'd like to hear from you.